A WAY OF LOOKING AT THINGS
A Way of Looking at Things, by Swiss Architect Peter Zumthor, is a text extract from Architecture and Urbanism, an architectural magazine. It discusses the authors thoughts on architecture as well as various topics that they feel connect with architecture and their own life.
In order to show this deeper connection that architecture had in Zumthor’s world, a theme of music was chosen to be present throughout the short book. As Peter Zumthor compared music to architecture in this text. This is shown in several ways, with one being flowing lines from page to page. In a similar way to which music flows.
DETAIL
A WAY OF LOOKING AT THINGS
After researching different topics within the original text alongside Zumthor’s architectural style as a whole, a visual language consisting of musical references that relate back to the text was created. Including a more minimal design style similar to Peter Zumthor’s work.
The given brief stated that the book must be designed for black and white with an exception for the front cover. A bright red was chosen for this cover due to it’s boldness matching the style of Zumthor.
REASON
A WAY OF LOOKING AT THINGS
The target demographic being mainly readers who have a previous interest and knowledge in architecture as the text is specific to the subject and not an introduction to it. This conclusion was made after the initial research phase where Zumthor’s text was analysed several times and a more advanced target reader was decided on.
DEMOGRAPHIC
A WAY OF LOOKING AT THINGS
This book was bound using French fold binding as the amount of pages meant that this method was the most suitable. With a softcover encasing these inside pages. To ensure that the binding method would work thin 120gsm paper was utilised for the inside pages. For the softcover a thicker paper was chosen to better protect the rest of the book.
Due to the architectural style, as well as nationality, of Peter Zumthor the chosen typeface for this project was Helvetica Neue. This matching the context of the book and the author at the same time.
